TRAVEL FROM POT TO BOX!

              People in the olden days cooked using whatever materials they could acquire from their environment. They roasted their food in open fire , cooked broth using earthen ware and used different plant and animal parts as containers. And feminism caused a generation of women to shun the kitchen. The food was always under women’s rule till then. Rolling down the years, as everything around us keeps developing in power with the technology, the field of food has also expanded in a huge way. The mudpots were replaced with steel, aluminium  , non-stick utensils and now the development has edged to the hike of hot meal with just a button press.

                Just like the way you insert your card, press a button and the very next moment your cash is in your hands , you press a button to book movie tickets ,you press a button to call a cab ,now the film industry has come up with a bang of India’s first ever fully automated ,multi brand , food retail facilitator “ATCHAYAM’S FOOD BOX”, where the perfectly packed, hot, flavoured food is just a button press away ! The food box is provided with a touch screen to choose from the variety of local restaurants,ranging from Amaravati of fering full meals to biriyani from Aasife Brothers. The food box just takes 90 seconds to select the right meal from the range of options, heat it and trundles it to the waiting customer. The person who took an initiative to bring this up in India is Satish,CEO of Atchalyam business solutions whose native is Coimbatore. This is a sure cut example to show that men in huge numbers have emerged into the enormously growing food industry to explore their passion and love for food. This is a positive thing happening which in a way equalizes the difference in gender.

               Now a days, food is blended with fashion. The food industry has expanded so much giving rise to enormous variety of cuisines with a unique flavour added to each dish. People are provided with so many options starting from Indian , Chinese , Thai to all kinds of continental and sea  food. It is their call to decide upon their healthy, yummy, lip smacking dish. If your idea is to have a grab and go, a breakfast bowl of cereal or a granola bar ,  then you prepare to have yourself to have your  mindblown with the number of dishes newly emerged. You can make a pretty impressive morning meal that’s good for you , in just 5 minutes. If you are looking for a healthy and hearty breakfast, then here is your choice, the corn meal flap jacks topped with fresh berries makes a delicious breakfast treat. The dairy free egg, free lemon mini muffins are of a crispy snack kind. To choose a perfect meal here you go, traditional bean based batty with a oats added texture that meat eaters would love is Black bean burger. Of course how can I miss this ???????? Yummy healthy Italian pizzas , the thin crust batter baked well, different flavor sausages being spread over it and topped with meat and vegetables,all these together in a single gives a mouth watery feel. A Spanish lasagna with cheesey sauce,perfect fo date night dinner.

            From pilsner to robust stout, beer can crank up the flavour of a dish and in moderation , its surprisingly healthy too. So, round the globe,  food is being cherished and enjoyed.

             Though there is a growing number of men into the food industry ,  they still deny to enter and cook in their home kitchens. The statistics shows that only 5% of men in the whole world cook at their homes. So here is where women play their role. Though they have a stressed out day in office or even with their personal illness , its they who prepare the everyday meal. They are the queens in their own paradise – kitchen.

-N&N